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	<title>Marketing &#8211; The Bravo Group</title>
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	<title>Marketing &#8211; The Bravo Group</title>
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	<item>
		<title>Top 20 Reasons To Buy In South Florida&#8217;s Broward County &#8211; Ft. Lauderdale</title>
		<link>https://staging1.bravoregroup.com/top-20-reasons-to-buy-in-ft-lauderdale-broward-county/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-20-reasons-to-buy-in-ft-lauderdale-broward-county</link>
		
		<dc:creator><![CDATA[Bryan Bravo P.A.]]></dc:creator>
		<pubDate>Fri, 05 Mar 2021 18:43:48 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Construction]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[beach front homes]]></category>
		<category><![CDATA[broward county real estate]]></category>
		<category><![CDATA[florida]]></category>
		<category><![CDATA[ft. lauderdale real estate]]></category>
		<category><![CDATA[miami real estate]]></category>
		<category><![CDATA[south florida]]></category>
		<guid isPermaLink="false">https://staging1.bravoregroup.com/?p=18882</guid>

					<description><![CDATA[Beautiful Beaches: Broward County has 23 miles of Atlantic Ocean coastline and 300 miles of navigable waterways, earning it the nickname: “The Venice of America”. Enviable Weather: A tropical paradise with an average yearly temperature of 76°F/25°C &#38; an average winter temperature of 66°F/19°C. Don’t forget the over 3,000 hours of sunshine each year. Record [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><strong>Beautiful Beaches:</strong> Broward County has 23 miles of Atlantic Ocean coastline and 300 miles of navigable waterways, earning it the nickname: “The Venice of America”.</p>
<p><strong>Enviable Weather:</strong> A tropical paradise with an average yearly temperature of 76°F/25°C &amp; an average winter temperature of 66°F/19°C. Don’t forget the over 3,000 hours of sunshine each year.</p>
<p><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-18903" src="https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Person-With-Coins.jpg" alt="" width="1920" height="1439" srcset="https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Person-With-Coins.jpg 1920w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Person-With-Coins-300x225.jpg 300w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Person-With-Coins-1024x767.jpg 1024w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Person-With-Coins-768x576.jpg 768w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Person-With-Coins-1536x1151.jpg 1536w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Person-With-Coins-592x444.jpg 592w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Person-With-Coins-584x438.jpg 584w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Person-With-Coins-801x600.jpg 801w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Person-With-Coins-120x90.jpg 120w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Person-With-Coins-496x372.jpg 496w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p><strong>Record Affordability:</strong> The local market offers record affordability, amenities and seller incentives; 50% more affordable in the last five years; favorable currency exchange offers greater discounts for foreign buyers.</p>
<p><strong data-rich-text-format-boundary="true">Top Market for International Buyers:</strong> While Florida is the top state, Broward County is one of the top markets for international buyers.</p>
<p><strong>Dynamic Business Center:</strong> Once known strictly as a tourism-based economy, Fort Lauderdale now supports a diverse range of industries, including marine, manufacturing, finance, insurance, real estate, high technology and avionics/aerospace. In fact, over 150 companies have corporate, division or regional headquarters in Broward County.</p>
<p><strong><img decoding="async" class="aligncenter size-full wp-image-18898" src="https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Florida-Boating.jpg" alt="" width="1920" height="1371" srcset="https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Florida-Boating.jpg 1920w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Florida-Boating-300x214.jpg 300w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Florida-Boating-1024x731.jpg 1024w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Florida-Boating-768x548.jpg 768w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Florida-Boating-1536x1097.jpg 1536w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Florida-Boating-840x600.jpg 840w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Florida-Boating-496x354.jpg 496w" sizes="(max-width: 1920px) 100vw, 1920px" /></strong></p>
<p><strong>All Things Boating:</strong> Home to over 42,000 pleasure crafts, Broward County is also known as the “Yachting Capital of the World”.</p>
<p><strong>Water Sports and Activities:</strong> Enjoy top-rated fishing, snorkeling, sailing, boating, kayaking, swimming, SCUBA diving and other water sports all year around.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-18900" src="https://staging1.bravoregroup.com/wp-content/uploads/2021/03/restaurant-on-beach.jpg" alt="" width="1920" height="1280" srcset="https://staging1.bravoregroup.com/wp-content/uploads/2021/03/restaurant-on-beach.jpg 1920w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/restaurant-on-beach-300x200.jpg 300w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/restaurant-on-beach-1024x683.jpg 1024w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/restaurant-on-beach-768x512.jpg 768w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/restaurant-on-beach-1536x1024.jpg 1536w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/restaurant-on-beach-900x600.jpg 900w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/restaurant-on-beach-496x331.jpg 496w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p><strong>Restaurants:</strong> With more than 4,000 restaurants ranging from intimate cafes to al fresco waterfront dining spots to quaint bistros, ethnic eateries and world-renowned steakhouses, your palette is your only limit.</p>
<p><strong>World-Class Shopping:</strong> From the chic boutiques of Las Olas to South Florida’s largest flea market, the Swap Shop, and the new luxury Shops at Gulfstream Park to the world’s largest discount mall, Sawgrass Mills, your shopping options extend county wide.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-18918" src="https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Hard-Rock-Casino-scaled.jpg" alt="" width="1920" height="1310" srcset="https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Hard-Rock-Casino-scaled.jpg 1920w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Hard-Rock-Casino-scaled-300x205.jpg 300w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Hard-Rock-Casino-scaled-1024x699.jpg 1024w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Hard-Rock-Casino-scaled-768x524.jpg 768w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Hard-Rock-Casino-scaled-1536x1048.jpg 1536w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Hard-Rock-Casino-scaled-879x600.jpg 879w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Hard-Rock-Casino-scaled-496x338.jpg 496w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p><strong>Casinos and Gaming:</strong> Place a wager at one of the area casinos including Seminole Hard Rock Hotel &amp; Casino, with its iconic guitar shape hotel, the Seminole Casino Coconut Creek, Gulfstream Park Racing &amp; Casino and the Isle Casino &amp; Racing.</p>
<p><strong>Fabulous Nightlife:</strong> Las Olas, Beach Place, Riverwalk, the Hollywood Broadwalk and so much more – the selection of top restaurants, nightclubs, bars and hotspots is endless.</p>
<p><strong>Lifestyle:</strong> There’s a lifestyle for everyone; museums, performing arts venues, art galleries, professional sports, amazing places to shop and limitless beaches.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-18851" src="https://staging1.bravoregroup.com/wp-content/uploads/2021/01/Brickell-Skyline-6.jpg" alt="The Bravo Group" width="1080" height="1065" srcset="https://staging1.bravoregroup.com/wp-content/uploads/2021/01/Brickell-Skyline-6.jpg 1080w, https://staging1.bravoregroup.com/wp-content/uploads/2021/01/Brickell-Skyline-6-300x296.jpg 300w, https://staging1.bravoregroup.com/wp-content/uploads/2021/01/Brickell-Skyline-6-1024x1010.jpg 1024w, https://staging1.bravoregroup.com/wp-content/uploads/2021/01/Brickell-Skyline-6-768x757.jpg 768w, https://staging1.bravoregroup.com/wp-content/uploads/2021/01/Brickell-Skyline-6-608x600.jpg 608w, https://staging1.bravoregroup.com/wp-content/uploads/2021/01/Brickell-Skyline-6-496x489.jpg 496w" sizes="(max-width: 1080px) 100vw, 1080px" /></p>
<p><strong>Commercial &amp; Investment Real Estate:</strong> Vacancy rates for all commercial sectors in Broward County are below the national average; retail and multi-family are outperforming most major markets in the U.S.</p>
<p><strong>International Events:</strong> Don’t miss top international events including the Fort Lauderdale International Boat Show, the Fort Lauderdale International Film Festival, the Air &amp; Sea Show and the Winterfest Boat Parade.</p>
<p><strong>Cultural Diversity:</strong> Over 30% of Broward County’s 1.7 million residents are foreign born and speak over 100 distinct languages.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-17816" src="https://staging1.bravoregroup.com/wp-content/uploads/2020/12/josh-g-342907.jpg" alt=""></p>
<p><strong>Hotels:</strong> Whether you want a luxury resort overlooking the Atlantic Ocean or a modest place to store your bags while you explore the city, you’ll find the perfect place to stay in Broward County.</p>
<p><strong>World Travel Hub:</strong> One of the most active travel hubs in the nation with over 23 million airline passengers a year via 40 airlines with service to 60 U.S. and 40 international destinations.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-18908" src="https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Cruise-Ship-scaled.jpg" alt="" width="1536" height="1920" srcset="https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Cruise-Ship-scaled.jpg 1536w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Cruise-Ship-scaled-240x300.jpg 240w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Cruise-Ship-scaled-819x1024.jpg 819w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Cruise-Ship-scaled-768x960.jpg 768w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Cruise-Ship-scaled-1229x1536.jpg 1229w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Cruise-Ship-scaled-480x600.jpg 480w, https://staging1.bravoregroup.com/wp-content/uploads/2021/03/Cruise-Ship-scaled-496x620.jpg 496w" sizes="(max-width: 1536px) 100vw, 1536px" /></p>
<p><strong>Cruising the Waters:</strong> With over 3.7 passengers yearly, the new Allure and Oasis cruise ships are expected to help Fort Lauderdale surpass Miami as the world’s busiest cruise port, becoming the “Cruise Capital of the World”.</p>
<p><strong>Educational Institutions:</strong> 6th largest U.S. public school district with over 280 public schools as well as numerous public and private colleges and universities.</p>
<p><strong>A Top Place to Live &amp; Work:</strong> Numerous cities in Broward County have repeatedly been ranked among the top places to live, work and play in the U.S.</p>
<h2><strong><span class="has-inline-color has-vivid-red-color" data-rich-text-format-boundary="true">It’s great to live, work &amp; play in Broward &#8211; Ft. Lauderdale!</span></strong></h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-17832" src="https://staging1.bravoregroup.com/wp-content/uploads/2020/12/palm-6.jpg" alt="The Bravo Group" width="1024" height="680" srcset="https://staging1.bravoregroup.com/wp-content/uploads/2020/12/palm-6.jpg 1024w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/palm-6-300x199.jpg 300w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/palm-6-768x510.jpg 768w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/palm-6-904x600.jpg 904w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/palm-6-496x329.jpg 496w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">18882</post-id>	</item>
		<item>
		<title>11 reasons for sale by owner is a terrible idea</title>
		<link>https://staging1.bravoregroup.com/11-reasons-for-sale-by-owner-is-a-terrible-idea/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=11-reasons-for-sale-by-owner-is-a-terrible-idea</link>
		
		<dc:creator><![CDATA[Luisa Bravo]]></dc:creator>
		<pubDate>Mon, 14 Dec 2020 00:21:46 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[for-sale-by-owner]]></category>
		<category><![CDATA[FSBO]]></category>
		<category><![CDATA[selling-a-home]]></category>
		<guid isPermaLink="false">https://staging1.bravoregroup.com/?p=18352</guid>

					<description><![CDATA[Key Takeaways FSBOs (For Sale By Owner) are more costly than homeowners realize &#8212; including lower sales prices and hidden fees. Selling a home is a complicated transaction &#8212; sellers and buyers alike can get burned with FSBOs. Time costs money &#8212; a FSBO costs the seller valuable time, and it takes longer to sell. [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><span style="color: #000000;"><strong><label>Key Takeaways</label></strong></span></p>
<ul>
<li><span style="color: #000000;"><strong>FSBOs (For Sale By Owner) are more costly than homeowners realize &#8212; including lower sales prices and hidden fees.</strong></span></li>
<li><span style="color: #000000;"><strong>Selling a home is a complicated transaction &#8212; sellers and buyers alike can get burned with FSBOs.</strong></span></li>
<li><span style="color: #000000;"><strong>Time costs money &#8212; a FSBO costs the seller valuable time, and it takes longer to sell.</strong></span></li>
</ul>
<h2><span style="color: #000000;"><strong>Real Estate Agents save you time, money, liability and downright hassle.</strong></span></h2>
<p><span style="color: #000000;">Frank, a smart and tech-savvy Denver homeowner, thought he’d skip the agent commission and sell his house himself.</span></p>
<div class="entry-content">
<div class="entry-content-inner ism-transition ism-public-content">
<p><span style="color: #000000;">He researched his home’s property value, found a buyer and got the house under contract. It seemed like a done deal.</span></p>
<p><span style="color: #000000;">Until he realized in a panic that he had seriously undervalued the property — by more than $100,000. Frank had misunderstood the report he’d pulled and incorrectly valued the house.</span></p>
<p><span style="color: #000000;">The error cost him $30,000 to get out of the contract.</span></p>
<p><span style="color: #000000;">1. <strong>Scams happen</strong></span></p>
<p><span style="color: #000000;">Judy (not her real name) in Raleigh, North Carolina, fell in love with a FSBO home. She agreed not to use an agent and paid the homeowner $3,000 in earnest money.</span></p>
<p><span style="color: #000000;">Then the homeowner changed his mind. With no contract signed and no receipt, Judy lost all her earnest money. She trusted the homeowner when she should have trusted an agent.<img loading="lazy" decoding="async" class=" wp-image-18355 alignleft" src="https://staging1.bravoregroup.com/wp-content/uploads/2020/12/scam.png" alt="The Bravo Group" width="188" height="127" /></span></p>
<p><span style="color: #000000;">FSBO scams happen to both buyers and sellers with little recourse besides hiring an attorney.</span></p>
<p><span style="color: #000000;">Common scams include fraudulent papers (appraisals, loan documentation), foreign buyer deposits (scammer sends too much in a bad check and then requests a refund), purchases through a third-party (a fake attorney, etc.) and asking for personal information.</span></p>
<p><span style="color: #000000;">2. <strong>Liability is all on the seller</strong></span></p>
<p><span style="color: #000000;">Everyone makes mistakes. A seller (or buyer) who doesn’t have the representation of a licensed agent pays for those mistakes. Attorneys can close a real estate transaction, but they don’t carry errors and omissions (E&amp;O) insurance.</span></p>
<p><span style="color: #000000;"><img loading="lazy" decoding="async" class="wp-image-17874 alignright" src="https://staging1.bravoregroup.com/wp-content/uploads/2020/12/work.jpg" alt="" width="209" height="139" srcset="https://staging1.bravoregroup.com/wp-content/uploads/2020/12/work.jpg 1024w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/work-300x200.jpg 300w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/work-768x512.jpg 768w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/work-900x600.jpg 900w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/work-496x331.jpg 496w" sizes="(max-width: 209px) 100vw, 209px" />So if homeowner Sandy lists “hardwood floors” as a feature and the buyer discovers it’s just a wood veneer, chances are Sandy is going to pay for that mistake.</span></p>
<p><span style="color: #000000;">An agent would have either caught the mistake or covered it with E&amp;O insurance. Let’s face it: this is a litigious society, so what homeowner wants to be a target for lawsuits?</span></p>
<p><span style="color: #000000;"><img loading="lazy" decoding="async" class="wp-image-17865 alignleft" src="https://staging1.bravoregroup.com/wp-content/uploads/2020/12/paperwork.jpg" alt="" width="138" height="207" srcset="https://staging1.bravoregroup.com/wp-content/uploads/2020/12/paperwork.jpg 683w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/paperwork-200x300.jpg 200w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/paperwork-400x600.jpg 400w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/paperwork-496x744.jpg 496w" sizes="(max-width: 138px) 100vw, 138px" /></span></p>
<p><span style="color: #000000;">3. <strong>Paperwork is daunting</strong></span></p>
<p><span style="color: #000000;">The 2015 National Association of Realtors’ Profile of Home Buyers and Sellers showed that understanding paperwork was one of the most difficult tasks for FSBOs.</span></p>
<p><span style="color: #000000;">Depending on the state, there are a variety of legal forms that are needed, including but not limited to a sales contract, property disclosures, occupancy agreements and lead paint records.</span></p>
<p><span style="color: #000000;">Sure, ready-made contracts can be downloaded easily enough. But does an untrained seller understand what all that means? Would the seller know how to customize that one-size-fits-all contract?</span></p>
<p><span style="color: #000000;">4. <strong>Sellers can get stuck in a bad deal</strong></span></p>
<p><span style="color: #000000;">Like Frank, FSBOs who sign on the dotted line and then realize an error are stuck. They have to pay the buyer (if they’re willing) to get out of or just take the deal.</span></p>
<p><span style="color: #000000;">5. <strong>FSBOs sell for less</strong></span></p>
<p><span style="color: #000000;">In 2015, FSBOs lost about 16 percent of the sales price with a median selling price of $210,000 (agent-assisted homes sold for $249,000).<img loading="lazy" decoding="async" class=" wp-image-18356 alignright" src="https://staging1.bravoregroup.com/wp-content/uploads/2020/12/less-money-scaled.jpg" alt="" width="209" height="139" /></span></p>
<p><span style="color: #000000;">Homeowners selling by themselves simply don’t have the time to devote to the process, don’t know the market value, don’t understand market reports and don’t properly market the property.</span></p>
<p><span style="color: #000000;">If the FSBO seller sold to someone he or she knew, the median dropped to $151,900 (because cousin Sue is doing them a favor and expects a deal).</span></p>
<p><span style="color: #000000;">6. <strong>FSBOs spend more time on the market</strong></span></p>
<p><span style="color: #000000;">Unless the seller knows someone who wants to buy the home, FSBOs take longer to sell than homes listed with an agent. For the same reasons, they can’t get the right selling price.</span></p>
<p><span style="color: #000000;">No one is “behind the curtain” running the marketing show. On average, 18 percent of FSBOs were unable to sell within their chosen time frame last year.</span></p>
<p><span style="color: #000000;">7. <strong>FSBOs lack representation</strong></span></p>
<p><span style="color: #000000;">There’s no one looking out for the homeowners who sell on their own. They have no one to call if they have a problem or a question.</span></p>
<p><span style="color: #000000;">Dave found this out when he sold his Morrison, Colorado, home himself. Studying for his real estate license, Dave felt confident he could handle the contracts. Then the unexpected happened.</span></p>
<p><span style="color: #000000;">When his house was under contract, a state patrol car pursuing a speeding motorist crashed into a downstairs bedroom. Repairs threatened to push back closing, and suddenly, the buyer was asking for a storage unit, the cost of temporary housing and more.</span></p>
<p><span style="color: #000000;">He was lucky enough to have an agent friend who could step in, but a homeowner with no representation could have been out thousands of dollars unnecessarily.</span></p>
<p><span style="color: #000000;"><img loading="lazy" decoding="async" class="wp-image-17860 alignleft" src="https://staging1.bravoregroup.com/wp-content/uploads/2020/12/Detective.png" alt="" width="201" height="203" srcset="https://staging1.bravoregroup.com/wp-content/uploads/2020/12/Detective.png 1014w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/Detective-297x300.png 297w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/Detective-150x150.png 150w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/Detective-768x776.png 768w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/Detective-594x600.png 594w, https://staging1.bravoregroup.com/wp-content/uploads/2020/12/Detective-496x501.png 496w" sizes="(max-width: 201px) 100vw, 201px" /></span></p>
<p><span style="color: #000000;">8. <strong>Inspections are problematic</strong></span></p>
<p><span style="color: #000000;">Sellers who don’t know the rules can get stuck with unnecessary and costly repairs. When Sue sold her 10-year-old Highlands Ranch, Colorado, home, after the inspection, the inspector said she needed to change the stairs from the garage to the house because the code had changed.</span></p>
<p><span style="color: #000000;">He listed other code changes, and the buyer began to demand these be done. Surprisingly, the inspector didn’t know that because these items were to code when the house was built, the seller wasn’t responsible for these changes.</span></p>
<p><span style="color: #000000;">9. <strong>Marketing is limited</strong></span></p>
<p><span style="color: #000000;">FSBOs have limited resources to market their home. The 2015 NAR (National Association of Realtors) Profile of Home Buyers and Sellers showed 42 percent rely on a yard sign, 32 percent rely on friends and family, and about 15 percent use social media.</span></p>
<p><span style="color: #000000;">Relying on the neighbors and Uncle Bob’s second cousin has its limitations. Even paying for the MLS listing won’t be enough because there’s no incentive for an agent to bring a buyer to a FSBO.</span></p>
<p><span style="color: #000000;">10. <strong>Hidden costs add up</strong></span></p>
<p><span style="color: #000000;">The mindset for most FSBOs is saving money. Chances are, these sellers are being nickeled and dimed into a pretty big chunk of change.</span></p>
<p><span style="color: #000000;">They’re paying for a lot of extras: signage, flyers, photography, MLS listing, attorney (required in multiple states for FSBOs), home warranty (optional but hard to sell without one), home inspection, a wood destroying pest inspection, credit report for buyers (if applicable), contracts and the list goes on.</span></p>
<p><span style="color: #000000;">11. <strong>Time costs the seller money</strong></span></p>
<p><span style="color: #000000;">The biggest cost to a homeowner is their time. You might hear the argument that it doesn’t take an agent that much time to sell a house. And honestly, given the technology at our disposal, that’s true — to an extent.<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-18358" src="https://staging1.bravoregroup.com/wp-content/uploads/2020/12/time-is-money.jpg" alt="The Bravo Group" width="1000" height="676" /></span></p>
<p><span style="color: #000000;">But it will take a homeowner a whole lot longer. They don’t have the expertise or the access to the resources agents have. What is their own time worth to them? How much time will the seller spend researching the market and contracts? Is the seller going to leave work to unlock the house each time there’s a showing?</span></p>
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